Author Archives: Nicky Crisp

How Effective is Promotional Merchandise?

Compared with other forms of advertising and promotion a personalised gift represents excellent value for money!

  • Durable – Average promotional item lasts just less than 3 years!
  • Relevant – Promotional items can be relevant to a specific campaign
  • Tactile – Touchy feely items have a positive long lasting effect
  • Large branding area – Many products have a great branding space
  • Useful – Its’ a known fact that the more useful the product the more likely it will be kept
  • Targeted – Specific campaigns can be very closely targeted
  • Aids Loyalty – Promotional products can drive customer and employee loyalty and aids that feel good factor
  • High impacts – Daily impressions outweigh many other media

How can I use a personalised product within my business or organisation?

  • Member Merchandise for clubs and associations to create that feeling of belonging
  • Thank you gift – Shows a customer/employee you care
  • Corporate Identity – Branded Clothing creates a professional look and a team identity
  • Perfect for exhibitions stimulating visitor traffic to the stand and a memory hook
  • Table gifts for award dinners
  • Branded items provide a revenue stream as well as creating great branding – resale Fan base – fund raising, entertainment – merchandise aids the “fan Base”
  • Seminar and conference events products for speakers and delegate packs
  • Experiential marketing -eg Festivals, brand trial events
  • Onpack promotions – product with purchase
  • Product or new enterprise launches
  • Welcome pack for new customers or new employee starter packs
  • Presentations, Awards and Incentives
  • Commemorative Gifts & Souvenirs
  • Assists with creating a brand identity for your company image

and FINALLY……. Branded Merchandise is……..

  • Inexpensive – there is a massive range of items at a low cost!!!!!

 Branded Merchandise really DOES deliver results!!!

Remember when buying to buy from a member of the industry association below

2013 Diaries running out fast…. hurry !

2013 will soon be here and now is the time to order your diaries. Exclusive Italian designs with eye catching styles, these are quality products that will portray the right message to your customers.

Stocks are running out fast so don’t delay – order some today !

Impamark 2012 Diaries

Impamark 2013 Diaries

2012 has been a great year with the Olympics and the Queens Diamond Jubilee but 2013 is nearly upon us. Even in the days of iEverything, there is still room for a high quality diary, and these are a perfect opportunity to represent your brand.

Updated website

Good News !

Our website now has all our latest products and codes from out catalogue. We have added the facility to do a proper enquiry basket with quantities, and this will be developed further in upcoming updates. The biggest problem is the quality of data supplied to us – we can only show what we have been given !

We will be adding a social login feature shortly so you can create an account using your Facebook or Gmail account. You can then easily add products to an enquiry and it will get straight through to us.

Now that the core site has been updated, we will be adding new ranges of products in the forthcoming weeks and trying to build one of the biggest online collections of quality promotional merchandise.

We would love to know what sort of items are you interested in and would like to see on the site, and any other suggestions or improvements.

So hurry down to http://www.impamark-promotional-merchandise.co.uk/ and check it out !

IMPAMARK ENTERS CAMPAIGN OF THE YEAR AWARD

Burnham-on-Crouch Promotional Merchandise Company, Impamark,  has entered the British Promotional Merchandise Association’s  (BPMA) Campaign of the Year Award

The company had to create a one page brief to explain their award which was done in conjunction with local graphic designer Tracy Saunders

 

 

 

 

 

 

 

 

 

Impamark are very proud of their long standing relationship with Essex County Council and 2012 has seen the introduction of new ranges of products to reflect becoming a British Citizen in Essex. The extensive product range is available for the 2000 new citizens to buy from the souvenir stall as well as a small selection which are commemorative gifts and presented at the actual Citizenship ceremony itself.

The final live vote will take place at the BPMA’s Annual Awards Dinner in Coventry on January 23rd 2013, where entertainment will be award winning JLS and Alexandra Burke!

IMPAMARK ENTERS AWARD FOR 2012/13 CATALOGUE

Impamark’s 2012/13 catalogue covers have been entered into an award run by the British Promotional Merchandise Association

We are proud that our catalogue covers have a high visual impact and reflect our brand identity and engage with our customers!

The winner of the award will be announced at the BPMA Christmas Lunch on Friday 14th December

Impamark Official Promotional Merchandise Sponsor for Maldon District Exhibition!

Impamark are pleased to announce that they are the Official Personalised Merchandise Sponsors for the Maldon District Business Showcase on Friday 14th September at Crowne Plaza Hotel – Five Lakes from 10.00 a.m. – 4.30 p.m.

Organised by Maldon District Council and Essex Chambers of Commerce this FREE business event already has over 180 local delegates enrolled and 40 exhibitors and looks set to be a massive success.

 

 

 

 

This Business 2 Business event is specifically showcasing Maldon businesses and is a fantastic opportunity to meet with local suppliers and businesses with the aim of supporting the local economy within the district and county. In addition, alongside the Exhibition a number of local and nationally renowned guest speaker presentations will be taking place. Promote your business and network with local businesses in the ‘Networker Hall’.

Impamark are proud to be supporting this very worthwhile event by supplying lanyards and free goody bags for all the delegates.

For further details and to book your FREE delegate place please follow the link below

http://www.maldonbusinessshowcase.co.uk/

Don’t miss this new and exciting opportunity the first event of it’s kind in this area!!

Promoting the NEW ‘Jubilympic Bus’

Impamark are very pleased to promote the Jubilympic Bus – a tin filled with  a choice of Jelly Sport Rings, Union Jack Rock Sweets, Celebration Chocolates, Jelly Beans or Shortbread Biscuits. With quantities from only 50 pieces and with full colour personalisation available  these are an excellent and extremely cost effective way to promote your business

 

Contact us today on 01621 783550 for further details and prices!

Maldon Business Showcase – Friday 14th September @ Five Lakes Hotel Maldon

Impamark have just booked space to exhibit at this NEW local Maldon Business Event!!!

Essex Chambers of Commerce in conjunction with Maldon District Council are proud to announce the launch of their ‘Think Local’ business campaign within the Maldon District.

Impamark were proud to have supplied Maldon District Council last year with their Think Local Stickers for shops and businesses in the area.

This is a fantastic opportunity for local businesses to network and exhibit to other local businesses within the area all under one roof at the newly refurbished Crown Plaza Resort Colchester – Five Lakes.

The all day event will consist of a number of local and nationally renowned guest speakers. Breakfast, Lunch and afternoon tea will be served. Don’t miss this new and exciting opportunity the first event of it’s kind in this area.

For further details of how to attend or to exhibit please contact Essex Chambers of Commerce direct on 01206 765277

Senior marketers give fascinating insight into the role of promotional merchandise in the marketing mix

83% of senior marketers plan to increase or maintain spend on promotional merchandise from this year to next

66% of senior marketers purchase promotional products at least every three months

73% of buyers use merchandise at promotional events, over three-fifths (63%) of use it for brand awareness & re-branding

49% of senior marketers have increased spend on promotional merchandise since the last financial year

33% will increase it from this year to the next