Tag Archives: BPMA

Looking forward to the biggest and best ever Trade Only Show next week!!

Here’s hoping that snow doesn’t curtail all our plans for attending the Trade Only Industry Show next week. Held at the Ricoh Arena in Coventry it looks set to be a fantastic trade show..

Along with the BPMA (British Promotional Merchandise Association) Training Day on Tuesday and the annual Industry Dinner for 1200 plus members on Wednesday evening next week with entertainment by JLS and Alexandra Burke it looks set to be an amazing few days

We are looking forward to meeting lots of existing and new suppliers of promotional merchandise so we are able to offer all our customer’s new and innovative ideas at the most competitive prices.

Watch this space for the latest news from Coventry!

Impamark – 2012 Roundup & Seasons Greetings!!!

Well what a year 2102 has been with both The Olympics and the Queens Diamond Jubilee. The latter brought us a great deal of business, particularly with producing commemorative coins, and during the year we have supplied 6000 to various organisations throughout the UK including Councils, Schools, and Associations.

Queens Jubilee Coins

April saw our first ever Promotional Merchandise Showcase. Designed especially for anyone who purchases promotional products, visitors were able to meet with 25 specialist suppliers who had all the latest products on the market available to view. This was a great success, and we are going to repeat this event on Wednesday 24th April at the Marks Tey Hotel near Colchester next year. Set aside the date in your diary – it is totally FREE !!

Also, in April saw the launch of our new brochure for 2012/13. Nicky Crisp, our Managing Director, won the James Norman Award for Services to the Envoy Group.

Nicky Crisp receives James Norman award

May saw us exhibit at the Local Registration Services Association Conference (LRSA) and AGM in Birmingham. Attended by representatives from Councils across the UK, it was a perfect opportunity for Impamark to demonstrate their strengths with this niche market.

Local Registration Services Association Conference

In August Impamark were proud to sponsor ‘Burnham Week‘, the premier east coast Sailing Regatta. We supplied glassware, T Shirts, badges and wristbands, which were  much appreciated by the Regatta competitors.

In September, Impamark were the official Personalised Merchandise Sponsors for the first ever Maldon Business Show at the newly refurbished Crown Plaza Resort Colchester,  organised in conjunction with Maldon District Council and Essex Chambers of Commerce. It was a great day for the Maldon District and was very well attended by local businesses and organisations.

Maldon Business SHowcase

In October, after many months of hard work, our Impamark website was updated which has resulted in more traffic. We hope that you find this of assistance.

In November, Impamark sponsored the Association of Scouts & Guide Centres (ASGC) at Waddow Hall with bags, lanyards, advertising bugs, pens and keyrings which were very well received.

Association of Scouts & Guide Centres

Finally, in December, Impamark have been short listed to the final 7 in the BPMA’s (British Promotional Merchandise Association) Catalogue Cover of the Year Award 2012.

Impamark 2012 cover

We would like to thank all of our customers for their continued support during 2012 which is greatly appreciated.

We hope you all have a great Christmas and New Year and we look forward to continuing our relationship in the coming year.

May we remind you that Impamark closes for the Festive break on Thursday 20th December and reopens on Wednesday 2nd January.

See you all in 2013

IMPAMARK SHORTLISTED FOR BPMA AWARD!

Impamark have been short listed to the final 7 in the BPMA’s (British Promotional Merchandise Association) Catalogue Cover of the Year Award 2012

 

Applicants had to demonstrate that their catalogue cover had high visual impact and that it engaged with the target market whilst reflecting brand identity and brand values. Fellow members will now vote on the final 7.

The winner of this award will be announced at the BPMA Christmas Lunch on Friday 14th December 2012

 

 

 

How Effective is Promotional Merchandise?

Compared with other forms of advertising and promotion a personalised gift represents excellent value for money!

  • Durable – Average promotional item lasts just less than 3 years!
  • Relevant – Promotional items can be relevant to a specific campaign
  • Tactile – Touchy feely items have a positive long lasting effect
  • Large branding area – Many products have a great branding space
  • Useful – Its’ a known fact that the more useful the product the more likely it will be kept
  • Targeted – Specific campaigns can be very closely targeted
  • Aids Loyalty – Promotional products can drive customer and employee loyalty and aids that feel good factor
  • High impacts – Daily impressions outweigh many other media

How can I use a personalised product within my business or organisation?

  • Member Merchandise for clubs and associations to create that feeling of belonging
  • Thank you gift – Shows a customer/employee you care
  • Corporate Identity – Branded Clothing creates a professional look and a team identity
  • Perfect for exhibitions stimulating visitor traffic to the stand and a memory hook
  • Table gifts for award dinners
  • Branded items provide a revenue stream as well as creating great branding – resale Fan base – fund raising, entertainment – merchandise aids the “fan Base”
  • Seminar and conference events products for speakers and delegate packs
  • Experiential marketing -eg Festivals, brand trial events
  • Onpack promotions – product with purchase
  • Product or new enterprise launches
  • Welcome pack for new customers or new employee starter packs
  • Presentations, Awards and Incentives
  • Commemorative Gifts & Souvenirs
  • Assists with creating a brand identity for your company image

and FINALLY……. Branded Merchandise is……..

  • Inexpensive – there is a massive range of items at a low cost!!!!!

 Branded Merchandise really DOES deliver results!!!

Remember when buying to buy from a member of the industry association below

IMPAMARK ENTERS CAMPAIGN OF THE YEAR AWARD

Burnham-on-Crouch Promotional Merchandise Company, Impamark,  has entered the British Promotional Merchandise Association’s  (BPMA) Campaign of the Year Award

The company had to create a one page brief to explain their award which was done in conjunction with local graphic designer Tracy Saunders

 

 

 

 

 

 

 

 

 

Impamark are very proud of their long standing relationship with Essex County Council and 2012 has seen the introduction of new ranges of products to reflect becoming a British Citizen in Essex. The extensive product range is available for the 2000 new citizens to buy from the souvenir stall as well as a small selection which are commemorative gifts and presented at the actual Citizenship ceremony itself.

The final live vote will take place at the BPMA’s Annual Awards Dinner in Coventry on January 23rd 2013, where entertainment will be award winning JLS and Alexandra Burke!